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HOLA, I'M NAYDA!

Designer + Educator

about-nayda-cruz

I have always loved words. It amazes me how a set of letters can be arranged in a way to say so many different things.

Letters can be arranged into words that hurt someone so deeply until the point of breaking. But those same letters can be arranged in another way to transform. 

Words can heal. Words can provoke change. Words matter.

Maybe that's the reason I love books. As a young girl I used to hold them in my hands and treat them with care. I was fascinated by the fact that I was holding knowledge. It made me feel powerful.

Then, as I grew older, I learned that words become images in our brain. And that the same image could mean different things for different people. 

That’s why clear visuals that enhance the message is my style when approaching my editorial projects. I love simplicity with a special detail that brings everything together.

 

More than a designer, I consider myself a visual communicator. 

It is my mission to help writers through well thought design. Every element used in the design must serve a function to help the reader get a sense of what it is all about the moment they set their eyes on the design. 

I live in the Northwest side of Puerto Rico where you can watch the most gorgeous sunsets!

 

I have a BA in Graphic Design and a MA in Advertising. I have had the opportunity to collaborate with businesses, government, non-profit organization and personal projects of talented people.

My heart can't resist dogs, books, or coastlines. In my free time, I enjoy cooking or baking something I have never eaten before. But most of all, I enjoy spending time with my husband and one year old son.

Do you have a project in mind?

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