- Nayda Cruz
Life Changing Design
Do you ever feel like you never create anything “special” or “unique” enough?
Last Christmas a good friend of mine gifted me the bottle in the picture above.
As you can see, it says the amount of water you should drink by a specific time of the day. Got to say, it has been a life changing gift.
Usually, I’d say that I drink a lot of water. I never leave the house without a small, handy, reusable bottle. But I am aware that I am not consistent from one day to the next.
I do know that my body functions better when I drink the amount of water that it needs.
In case you wonder how much water you should consume in a day, its easy!
Just divide your weight by two. You should drink that number in ounces. For example:
Your weight is: 150 pounds
Divide by 2: 150/2 = 75
You should drink 75 ounces of water daily.
Going back to the bottle, the other day I was thinking about what a simple design it had.
Still, it has brought so much benefit into my life. Is just a normal bottle with text spaced throughout vertically and some lines to represent a simple glass cup.
Sometimes we beat ourselves trying to come up with “the next big thing”. The most original concept.
I am pretty sure that there are many products similar to this one in the market and all of them sell well.
Because they all are in different fonts, shapes, colors, styles… They all show the style of the designer and the preference of the buyer.
At the end of the day, what matters is the function of the bottle.
When we design, we must create a design sufficiently ours and true to our style. However, that cannot replace “uniqueness” for function.
When designing we must ask ourselves if, beyond aesthetics, there is functionality and good communication. Even designs that are more decorative than advertising have a function and a message.
So, the next time that you are beating yourself with lack of originality, ask yourself, “does it serve its purpose?”
If it doesn't, take a break and continue with fresh eyes and mind. If it does, have the confidence to call it completed. Share it with the world, because it can change someone’s life!
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